Search engines value regular, fresh content, and by blogging you can create just that.
The more you post, the more often search engines will spider your site, looking for
additional, relevant content. Basing your blog on your keyword strategy created in the
SEO process can also aid your web site in ranking for those key phrases. Blogs, by their
social nature, can also increase the incoming links to your web site.
Using a blog platform that has been designed to be search engine friendly is crucial
to harnessing the SEO power of blogging. Some features of SEO-friendly blogging
software include:
Each blog post should be assigned a unique page which can be easily
accessed and indexed by the search engines. This is called a permalink.
Pages should be able to be tagged with keywords relevant to your SEO
strategy.
Each post should be able to have its own unique meta data (title, description
and key phrases).
Social bookmarking functionality should be built in.
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